Balancing Accuracy, Engagement, and Tone

By |2020-02-25T15:30:53+00:00September 23rd, 2015|Business Visualizations, General Discussions, Makeovers|

Overview I recently wrote about emotional vs. accurate comparisons and several people questioned whether the word “emotional” was appropriate.  (Several people questioned my assertions, too.  You can read their comments here.) For this discussion I’ll use the term “engagement” in place of “emotion” and we’ll look into the challenges of creating public-facing visualizations that attract [...]

Infographics Behaving Badly

By |2013-03-05T11:08:16+00:00March 5th, 2013|Makeovers|

My problem with most infographics is that they sacrifice accuracy and clarity for whimsy and cuteness. While I understand the desire to "draw the reader" in, I believe it's critical that the information and the story not be misleading. So, imagine my delight when I thought I had found an infographic that was spot-on accurate and fun and engaging. [...]

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