“You need a license to drive a car, and you should be required to read this book before you use a chart, a graph, or a table in a presentation. It’s fun, clear, and useful. Numbers and words are not enough, it’s time we got smart about communicating data.”
—SETH GODIN, author of This Is Marketing
“Steve Wexler’s graphs are vivid, funny, practical, and highly informative—and so is this book.”
—TIM HARFORD, bestselling author of The Undercover Economist and The Data Detective
“Steve Wexler has done for data visualization what Dale Carnegie did for the art of making friends and influencing people, and Strunk and White did for writing. The Big Picture helps professionals at every level of an organization master the fundamentals and develop better “maps” that lead to better strategies.”
—JOHN C. PITTENGER, former SVP of Corporate Strategy for Koch Industries, Inc.