Balancing Accuracy, Engagement, and Tone

By |2020-02-25T15:30:53+00:00September 23rd, 2015|Business Visualizations, General Discussions, Makeovers|

Overview I recently wrote about emotional vs. accurate comparisons and several people questioned whether the word “emotional” was appropriate.  (Several people questioned my assertions, too.  You can read their comments here.) For this discussion I’ll use the term “engagement” in place of “emotion” and we’ll look into the challenges of creating public-facing visualizations that attract [...]