The definitive reference book with real-world solutions you won’t find anywhere else



The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.

Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios.

By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard.

In addition to the scenarios there’s an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It’s great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard ‘cooler’ by adding packed bubbles and donut charts?

The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many ‘best practices’ battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.

A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.



Steve Wexler
Data Revelations

Steve Wexler has worked with ADP, Gallup, Deloitte, Convergys, Consumer Reports, The Economist, ConEd, D&B, Marist, Tradeweb, Tiffany, McKinsey & Company, and many other organizations to help them understand and visualize their data. Steve is a Tableau Zen Master, Iron Viz Champion, and Tableau Training Partner.

His presentations and training classes combine an extraordinary level of product mastery with the real-world experience gained through developing thousands of visualizations for dozens of clients. In addition to his recognized expertise in data visualization and Tableau, Steve has decades of experience as a successful instructor in all areas of computer-based technology. Steve has taught thousands of people in both large and small organizations and is known for conducting his seminars with clarity, patience and humor.
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Jeffrey Shaffer
Data Plus Science

Jeffrey A. Shaffer is Vice President of Information Technology and Analytics at Recovery Decision Science and Unifund. He is also Adjunct Professor at the University of Cincinnati teaching Data Visualization where he was the 2016 Outstanding Adjunct Professor of the Year.

He is a regular speaker on the topic of data visualization, data mining, and Tableau training at conferences, symposiums, workshops, universities, and corporate training programs. He is a Tableau Zen Master, was the winner of the 2014 Tableau Quantified Self Visualization Contest which led him to compete in the 2014 Tableau Iron Viz Contest. His data visualization blog was on the shortlist award for the 2016 Kantar Information is Beautiful Awards for Data Visualization.
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Andy Cotgreave
Tableau Software

Andy Cotgreave is Technical Evangelist at Tableau Software. He has over 10 years’ experience in data visualization and business intelligence, first honing his skills as an analyst at the University of Oxford.

Since joining Tableau in 2011, he has helped and inspired 1000s of people with technical advice and ideas on how to build a data-driven culture in a business. In 2016 he ran the Makeover Monday project with Andy Kriebel, a social data project which saw over 500 people make 3000 visualizations in one year. The project received an honorable mention in the Best Dataviz Project category of the 2016 Kantar Information is Beautiful Awards.

Andy has spoken at conferences around the world, including SXSW, Visualized, and Tableau’s customer conferences. He writes a column for Computerworld, Living With Data.
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 Posted by on February 11, 2017